An unpredictable take on service predictability

Newly rebranded, and in need of a new website, Optanix was looking for a way to communicate the complex nature of what they do. We conceptualized a vibrant and user-friendly approach to presenting their services in way that any IT professional, and anyone tasked with vetting these services, could not only understand, but hopefully also enjoy as they navigate their way through the user journey. The new look and feel was carried over to various additional materials, including an interactive survey used at trade shows and sales presentations.