A Website Design Without Limits

Vectorworks makes a robust and powerful design software, used by architecture, entertainment, and landscape professionals around the world. With such a diverse audience, there was a need to communicate to each of them purposefully. When we started developing the framework of the Vectorworks website, it was clear that we needed a set of components flexible enough to account for a variety of visual and informational content. All of the visuals had to convey an expert understanding of technical concepts, and the messaging needed to speak to each type of professional in their own language. Our creative team worked closely with product experts as well as marketing and sales professionals familiar with our users’ needs, resulting in a digital experience that is logical enough to digest and navigate and flexible enough to house a vast range of valuable content.